3
7) In what way is motivation involved in social proof?
A) Those with extrinsic motivation persuade others effectively
B) Those with intrinsic motivation are highly vulnerable to persuasion
C) People are motivated to follow the crowd even when they know for certain that the group is
making the wrong choice
D) In social proof, people look to others’ actions when they aren’t motivated or don’t have the
time to carefully think about what to do and follow the crowd
8) Why is the social norm of reciprocity such a powerful persuasion tactic?
A) Reciprocity is based on equity theory, and thus it’s a goal that everyone strives for in the
workplace
B) Reciprocity is found in many different societies making it a universal and cross cultural
persuasion tactic
C) Reciprocity reduces uncertainty that people have, and we are motivated to feel secure in our
environments
D) Reciprocity is based on the simple theory of give and take which is easy for people to
9) What is the common method used by each of the six persuasion tactics to exert influence on
target(s)?
A) Trading logical and careful analysis for mindless compliance
B) Using position power and influence tactics together
C) Foregoing careful evaluation to comply with authority
D) Using heuristics instead of using social norms