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Contemporary Organizational Behavior (Elsbach)
Topic Summary 4 Perception
1) You have just finished presenting your development plan for an innovative new product to
your management team. You wanted to make sure that everything was communicated clearly so
you used PowerPoint on the projector, distributed hard copies of the presentation to everyone,
and made sure you included all critical numeric information on the slides instead of reporting
some stats orally. You really think you have done a good job catering to the different learning
and attention styles of your management team, so it is likely that management will approve your
plan. Given your extensive preparations, which of the following should you expect after your
presentation?
A) The managers will understand what you have conveyed but not approve your plan
B) The managers will understand what you have conveyed and approve your plan
C) The managers will understand what you have conveyed and approve your plan after some
changes are made
D) Everyone who attended the presentation, yourself and each manager included, will understand
2) What is the similarity between perceptions and heuristics?
A) Their underlying purpose
B) They rely on incomplete information
C) They can be improved through training
D) They can be used interchangeably