Learning Objective: 04-03 Describe the difference between denotative and connotative meaning and identify examples when
each is utilized.
Topic: Denotative and Connotative Meaning
The Ashanti tribe in Africa has a proverb that says, “The poor man and the rich man do not
play together.” This proverb not only influences the ways tribal members see the world but
also reflects the attitudes and behaviors of the tribe’s people. This example illustrates what
concept?
AACSB: Knowledge Application
Accessibility: Keyboard Accessibility
Bloom’s: Understand
Difficulty: Hard
Learning Objective: 04-04 Explain and evaluate the Sapir-Whorf hypothesis.
Topic: The Sapir-Whorf Hypothesis
Peter Gordon, a psycholinguist at Columbia University, studied Brazil’s Pirahas tribe and their
use of language. He found that they had very few words for time and no words for numbers or
numerical ideas. Gordon’s study, published in the journal
Science
, found that the Pirahas were
incapable of doing basic math, and in fact, they were incapable of learning even the concept
of numbers, despite eight months of tutoring. The fact that this tribe of people could not
conceive of something for which they had no vocabulary reflects what principle?
AACSB: Knowledge Application
Accessibility: Keyboard Accessibility
Bloom’s: Analyze
Difficulty: Hard
Learning Objective: 04-04 Explain and evaluate the Sapir-Whorf hypothesis.
Topic: The Sapir-Whorf Hypothesis