Chapter 15 Speaking Persuasively Answer Key
Multiple Choice Questions
1.
Which of the following is NOT an example of persuasion?
A.
convincing someone to buy a car you wish to sell
B.
supporting a political cause you care about
C.
sharing how relaxing your vacation was
D.
rallying support for a local charity
Type of question: Analyze
2.
What type of speaking aims to influence listeners’ beliefs, attitudes, and actions?
A.
persuasive
B.
informative
C.
coercive
D.
public
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 15-01 Describe the goals of persuasion.
Topic: Goals of Persuasion
3.
We can think of _______________ as communicating in an attempt to motivate others to adopt
a specific manner of thinking or doing.
A.
coercion
B.
persuasion
C.
public speaking
D.
propaganda
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 15-01 Describe the goals of persuasion.
Topic: Goals of Persuasion
4.
Which of the following is NOT a realistic goal for most persuasive speeches?
A.
to get an audience to do something
B.
to persuade an audience to believe that a claim we’re making is true
C.
to convince an audience to believe an opinion about a particular issue
D.
to convince listeners to alter their lives drastically
Type of question: Analyze
5.
Kim is giving a persuasive talk about organ donation. She wants to communicate the benefits
of organ donation, and she hopes that some audience members will be persuaded to fill out
the organ donor card she brought with her. What persuasive goal is Kim trying to achieve?
A.
to persuade her audience to believe that the claim she’s making is true
B.
to motivate her audience to do something
C.
to convince an audience to believe her opinion about a particular issue
D.
to convince her audience to become involved in a social cause
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Learning Objective: 15-01 Describe the goals of persuasion.
Topic: Goals of Persuasion
6.
Phil is giving his persuasive speech about legalizing stem cell research. He knows that some
of his audience members might have an issue with whether stem cells are taken from viable
fetuses, so he knows that his first job as a persuasive speaker is to influence their __________
about where stem cells come from.
A.
thoughts
B.
actions
C.
beliefs
D.
values
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Hard
Learning Objective: 15-01 Describe the goals of persuasion.
Topic: Goals of Persuasion
7.
Which term best describes our perceptions about what is true or false, accurate or
inaccurate?
A.
beliefs
B.
opinions
C.
actions
D.
values
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 15-01 Describe the goals of persuasion.
Topic: Goals of Persuasion
8.
An attorney arguing his or her side of a case before a judge is trying to influence the judge’s
________ about the case, or what the judge trusts to be true or false.
A.
opinions
B.
actions
C.
ruling
D.
beliefs
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 15-01 Describe the goals of persuasion.
Topic: Goals of Persuasion
9.
Tyrone has always been opposed to the idea that students should be allowed to carry guns on
campus. He’s always thought that even persons who are licensed to carry weapons should not
be allowed to do so at educational institutions. Other students at Tyrone’s school support
efforts to allow guns on campus, arguing that they are needed for the protection of everyone.
Tyrone decides to give a speech about the issue at an open forum, hoping to use his
persuasive skills to influence other students’ ____________ about the presence of guns on
college campuses.
A.
beliefs
B.
feelings
C.
opinions
D.
actions
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Hard
Learning Objective: 15-01 Describe the goals of persuasion.
Topic: Goals of Persuasion
10.
A(n) __________ is an evaluation about what’s good and bad.
A.
opinion
B.
action
C.
belief
D.
value
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 15-01 Describe the goals of persuasion.
Topic: Goals of Persuasion
11.
Opinions reflect what we think __________, not necessarily what
is
.
A.
used to be
B.
could be
C.
should be
D.
might have been
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 15-01 Describe the goals of persuasion.
Topic: Goals of Persuasion
12.
If you see an infomercial on a product late one night and are persuaded to order that product,
the infomercial has succeeded in influencing what?
A.
your opinions
B.
your actions
C.
your beliefs
D.
the way you spend your time
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 15-01 Describe the goals of persuasion.
Topic: Goals of Persuasion
13.
Liza is surfing the Internet when she sees an ad for a weight-loss product. Although she
usually ignores such ads, this one is a large ad that specifically states what the product can
do. Liza is intrigued, so she “clicks through” the ad to get the details of the advertised weight–
loss product. Liza’s _________ have been influenced by the online ad.
A.
behaviors
B.
beliefs
C.
opinions
D.
norms
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 15-01 Describe the goals of persuasion.
Topic: Goals of Persuasion
14.
In his
Treatise on Rhetoric
, which Greek philosopher described three forms of rhetorical
proof?
A.
Socrates
B.
Thales
C.
Aristotle
D.
Plato
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Medium
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Rhetorical Proof
15.
Which of the following is NOT a rhetorical proof that can support persuasive messages?
A.
mythos
B.
logos
C.
pathos
D.
ethos
Type of question: Analyze
16.
Which proof refers to a speaker’s respectability, trustworthiness, and moral character?
A.
pathos
B.
mythos
C.
logos
D.
ethos
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Ethos
17.
Relief organizations frequently enlist the aid of celebrities to raise funds to support their
causes. The actress Alyssa Milano has promoted the cause of the United Nations Children’s
Fund (UNICEF), and Angelina Jolie Pitt was named as a special envoy to the United Nations
High Commissioner for Refugees. These celebrities’ successful efforts reflect the persuasive
power that __________ can have.
A.
pathos
B.
ethos
C.
mythos
D.
logos
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Hard
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Ethos
18.
Which of the following is NOT a quality a speaker should display for ethos?
A.
integrity
B.
goodwill toward the audience
C.
a false sense of humility
D.
knowledge with the topic
Type of question: Analyze
19.
Tia is very passionate about raising money for a Haitian relief fund. She e-mails her family
and friends soliciting donations after a major earthquake in Haiti, encouraging them to send
money to the organization. When Tia’s brother asks about how much money goes to the cause
versus how much is kept for administration costs, Tia ignores his concerns and again urges
him to donate. Tia’s brother feels that Tia is just using him for the donation and decides to
donate his money elsewhere. What could Tia have done to better establish her ethos?
A.
Tia could have had more goodwill toward her audience.
B.
Tia could have demonstrated more integrity.
C.
Tia could have had more virtue.
D.
Tia could have displayed more experience with the topic.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Hard
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Ethos
20.
Judgments about ethos belong to whom?
A.
the speaker
B.
everyone
C.
the orator
D.
the audience
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Ethos
21.
Aristotle used which term to refer to listeners’ emotions?
A.
ethos
B.
pathos
C.
logos
D.
mythos
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Pathos
22.
Appeals to positive _____________ are often most effective at persuading people to change
their attitudes or opinions, whereas appeals to negative ones are frequently most effective at
inducing behavioral change.
A.
thoughts
B.
beliefs
C.
emotions
D.
values
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Pathos
23.
Pathos appeals are usually focused on generating _____________ emotions because people
generally dislike them and are motivated to respond to the appeal to reduce those feelings.
A.
positive
B.
ambivalent
C.
uncomfortable
D.
negative
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Pathos
24.
Maggie is giving a persuasive speech on vegetarianism. In her pathos appeals, Maggie
decides to appeal to ___________ by showing a graphic video of a cow being slaughtered. As
the audience watches the cow suffer and struggle before it dies, Maggie can see they are
appalled, and she is sure her pathos appeal was effective.
A.
irritation
B.
disgust
C.
shame
D.
frustration
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Analyze
Difficulty: Medium
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Pathos
25.
Brent knows that his persuasive speech on helping flood victims from Baton Rouge, Louisiana,
has to be emotional to motivate his audience to assist. Brent shows pictures of several homes
that were destroyed, and he quotes several residents talking about how difficult their lives
have become and how they have suffered since the massive floods in 2016. Brent is hoping to
use these images and words to appeal to ______________ as part of his use of pathos.
A.
sadness
B.
disgust
C.
fear
D.
anger
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Medium
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Pathos
26.
The sale of blood diamonds-diamonds that are mined in a war zone and then sold to support
an insurgency or warlord’s activities-is an issue that Owen has long fought against. He is
asked to speak at a bridal show, where he knows his audience is composed not only of brides
but jewelers as well. Owen uses the opportunity to discuss how children are often used in the
mining of blood diamonds. At the conclusion of his speech, Owen shows a picture of a child
missing a hand and says, “Next time someone tells you a diamond cost an arm and a leg, ask
yourself if there might be some truth to that. Don’t support this horrific practice just so you
can have something sparkly on your hand.” Which type of pathos appeal is Owen using?
A.
fear
B.
humor
C.
sadness
D.
guilt
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Analyze
Difficulty: Hard
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Pathos
27.
If you are appealing to your listeners’ sense of reason, you are using which type of appeal?
A.
ethos
B.
pathos
C.
logos
D.
mythos
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Logos
28.
To ________________ means to make judgments about the world based on evidence rather
than emotion or intuition.
A.
examine
B.
reason
C.
analyze
D.
deduce
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Logos
29.
What are the two types of reasoning?
A.
inductive and productive
B.
reductive and deductive
C.
reductive and productive
D.
inductive and deductive
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Logos
30.
When a doctor listens to a patient’s symptoms, analyzes blood tests, and then provides a
diagnosis, the doctor has used ____________________ reasoning.
A.
deductive
B.
inductive
C.
productive
D.
logical
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Hard
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Logos
31.
Tonya tries to persuade her listeners that all swans in the world are white because no one has
ever seen a swan that wasn’t white. By offering this evidence to support her conclusion,
Tonya uses ___________________ reasoning
A.
practical
B.
deductive
C.
inductive
D.
logical
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Hard
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Logos
32.
In his speech, Jason attempts to persuade listeners that the assassination of President John
F. Kennedy was the result of a conspiracy. Jason begins by establishing that a conspiracy is
any occurrence of two or more people acting together to commit a crime. He then presents
evidence that several people acted together to kill President Kennedy. He concludes by
stating, “Therefore, the assassination was the result of a conspiracy.” Jason’s argument
represents which form of reasoning?
A.
inductive
B.
productive
C.
practical
D.
deductive
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Analyze
Difficulty: Hard
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Logos
33.
Deductive claims often make use of a three-line argument, consisting of a major premise, a
minor premise, and a conclusion. What is this type of argument called?
A.
syllogism
B.
enthymeme
C.
hypothesis
D.
line of reasoning
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Logos
34.
_______________ can be just as persuasive as full syllogisms, but only if listeners accept the
validity of both the omitted premise and the premise that is stated.
A.
lines of reasoning
B.
enthymemes
C.
arguments
D.
hypotheses
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Difficulty: Medium
Learning Objective: 15-02 Summarize and identify examples of ways to support a persuasive argument.
Topic: Logos
35.
When we ask people to believe some statement, we are asserting that the statement is true,
so we are using a proposition of what?
A.
policy
B.
value
C.
fact
D.
norms
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 15-03 Describe the types of persuasive propositions.
Topic: Proposition of Fact