36.
In 2012, ESPN.com fired a staff writer for referring to the Taiwanese American basketball
player Jeremy Lin of the New York Knicks with the headline “Chink in the Armor” following a
team loss. Many readers took offense at the word
chink
, which has been used as a racial slur
to demean Asian Americans. The staff writer neglected to consider the demographic
characteristic of __________ when writing the headline.
A.
sexual orientation
B.
political orientation
C.
economic status
D.
culture
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Analyze
Difficulty: Medium
Learning Objective: 11-03 Describe how to analyze an audience.
Topic: Audience Analysis
37.
Speakers who are insensitive to how listeners might interpret their remarks risk offending or
alienating ___________ groups in their audiences, even if their intentions were honorable.
A.
B.
cultural
C.
sociological
D.
economic
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 11-03 Describe how to analyze an audience.
Topic: Audience Analysis
38.
When considering the demographic characteristic of ___________________, you can evaluate
whether you think a less wealthy audience might be more liberal and more open to new ways
of thinking.
A.
economic status
B.
culture
C.
age
D.
political orientation
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 11-03 Describe how to analyze an audience.
Topic: Audience Analysis
39.
Veronica knows that in her speech class there is a student with a visual impairment and
another with high-functioning autism. Veronica plans to take extra time during her speech to
explain her presentation aids, as a result of her analysis of which demographic
characteristic?
A.
intelligence
B.
physical and mental capabilities
C.
culture
D.
age
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 11-03 Describe how to analyze an audience.
Topic: Audience Analysis
40.
You should always evaluate the ___________ of your audience, as some members may face
cognitive limitations or learning disabilities.
A.
culture
B.
mental capabilities
C.
age
D.
physical capabilities
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 11-03 Describe how to analyze an audience.
Topic: Audience Analysis
41.
Knowing whether your audience is primarily conservative, primarily liberal, or a mix of the two
can help you tailor your message accordingly. Therefore, it is useful to consider the
demographic characteristic of
A.
culture.
B.
economic status.
C.
mental capabilities.
D.
political orientation.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Easy
Learning Objective: 11-03 Describe how to analyze an audience.
Topic: Audience Analysis
42.
During the 2000 U.S. presidential election, journalist Tim Russert devised the method of
dividing the country into “red states” (primarily Republican) and “blue states” (primarily
Democrat), which represents differences in the states’
A.
political orientation.
B.
color.
C.
culture.
D.
economic status.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Easy
Learning Objective: 11-03 Describe how to analyze an audience.
Topic: Audience Analysis
43.
To consider the context or situation of your speaking engagement, which of the following
would you evaluate about your audience?
A.
political orientation
B.
culture
C.
existing knowledge
D.
age
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Analyze
Difficulty: Medium
Learning Objective: 11-04 Explain how to evaluate the context of a public speaking situation.
Topic: Evaluating the Context
44.
To maximize your effectiveness as a speaker, consider the ___________ your speech, which
reflects why your audience will come together to hear you.
A.
size of
B.
prior knowledge about
C.
time available for
D.
purpose of
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 11-04 Explain how to evaluate the context of a public speaking situation.
Topic: Evaluating the Context
45.
When asking yourself questions such as “Will my listeners be required to attend, or will they
assemble by choice?” and “Is the occasion joyous or somber?” you are considering your
audience’s
A.
size.
B.
knowledge.
C.
purpose.
D.
time.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 11-04 Explain how to evaluate the context of a public speaking situation.
Topic: Evaluating the Context
46.
When considering your audience’s size, in general it is important to remember that the
____________ the group, the more formally structured your presentation should be.
A.
smaller
B.
larger
C.
more educated
D.
less conservative
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Easy
Learning Objective: 11-04 Explain how to evaluate the context of a public speaking situation.
Topic: Evaluating the Context
47.
When deciding on activities and tone, you should be concerned with audience ________, as a
speech to a dozen people is different than a speech to 200.
A.
size
B.
makeup
C.
demographics
D.
attitude
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 11-04 Explain how to evaluate the context of a public speaking situation.
Topic: Evaluating the Context
48.
Listeners have only a finite amount of __________ to spend listening to a speaker.
A.
time
B.
focus
C.
patience
D.
energy
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 11-04 Explain how to evaluate the context of a public speaking situation.
Topic: Evaluating the Context
49.
If you are allotted 30 minutes to speak but use only 25 minutes, audiences usually appreciate
your efficient use of
A.
space.
B.
time.
C.
purpose.
D.
knowledge.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 11-04 Explain how to evaluate the context of a public speaking situation.
Topic: Evaluating the Context
50.
Davin has been hired to give a motivational speech to a local youth group. His speech is
scheduled for early in the morning, and as he begins, he notices several audience members
nodding off. He also notices that several other audience members are texting on their phones.
Because Davin had analyzed his audience’s potential ________________ prior to his speech, he
is ready with a few jokes about the morning and texting. He is able to break the ice with his
audience and continue on successfully.
A.
lack of interest
B.
attitude
C.
distractions
D.
prior knowledge
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Analyze
Difficulty: Medium
Learning Objective: 11-04 Explain how to evaluate the context of a public speaking situation.
Topic: Evaluating the Context
51.
If you analyze your audience’s __________________, you can avoid talking down to your
audience or talking over their heads.
A.
purpose
B.
prior knowledge
C.
distractions
D.
patience
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 11-04 Explain how to evaluate the context of a public speaking situation.
Topic: Evaluating the Context
52.
Professor Galeran is teaching an advanced public speaking class for the first time. She stops
to define terms such as
demographic characteristics
and
audience analysis
, much to the
annoyance of her audience. Professor Galeran failed to consider what about her audience?
A.
purpose
B.
prior knowledge
C.
distractions
D.
age
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Medium
Learning Objective: 11-04 Explain how to evaluate the context of a public speaking situation.
Topic: Evaluating the Context
53.
Which of the following is NOT a potential source of supporting material?
A.
personal opinions
B.
surveys
C.
websites
D.
databases
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Analyze
Difficulty: Medium
Learning Objective: 11-05 Delineate the benefits and challenges of conducting research on the Internet.
Topic: Conducting Research Online
54.
Because it would be nearly impossible to read and evaluate the thousands of potential
sources it can produce, you might find that which of the following research techniques yields
too much information on your topic?
A.
library research
B.
Internet search
C.
personal observation
D.
interview
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Medium
Learning Objective: 11-05 Delineate the benefits and challenges of conducting research on the Internet.
Topic: Conducting Research Online
55.
Which of the following is a website that allows you to search other websites containing
information on a topic you specify?
A.
specific engine
B.
source
C.
general search engine
D.
research site
B.
news search engine
general search engine
D.
specific search engine
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 11-05 Delineate the benefits and challenges of conducting research on the Internet.
Topic: Conducting Research Online
57.
Rhiannon is doing research for her speech on whaling. When using a search engine such as
Yahoo, Rhiannon becomes frustrated, as all she can seem to pull up are websites without
research or credibility. Upon her professor’s suggestion, she tries a ______________ and
discovers that now she can easily find published journal and periodical articles on her topic.
A.
general search engine
B.
news search engine
C.
specific website
D.
research search engine
AACSB: Knowledge Application
Bloom’s: Apply
Difficulty: Hard
Learning Objective: 11-05 Delineate the benefits and challenges of conducting research on the Internet.
Topic: Conducting Research Online
58.
Which of the following allows you to explore a variety of resources and offers the assistance
of trained professionals who can help you navigate all of the available assets?
A.
Internet research
B.
library research
C.
a personal observation
D.
an interview
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 11-06 Summarize research options at a library.
Topic: Library Research Options
59.
Which of the following can be divided into books, periodicals, nonprint materials, and
electronic print materials?
A.
Internet resources
B.
personal collections
C.
library resources
D.
fiction
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 11-06 Summarize research options at a library.
Topic: Library Research Options
60.
What is another term for materials that are published on a regular basis, such as magazines,
newspapers, and scientific journals?
A.
websites
B.
papers
C.
quarterlies
D.
periodicals
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 11-06 Summarize research options at a library.
Topic: Library Research Options
61.
Sound recordings, movies, and photographs are examples of which of the following?
A.
periodicals
B.
books
C.
nonprint materials
D.
electronic print materials
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 11-06 Summarize research options at a library.
Topic: Library Research Options
62.
Rafe is doing research for his informative speech and has not been happy with the quality of
information he’s been finding through online search engines. He goes to his university library,
where he searches PsycInfo, a(n) _________________ focused on the discipline of psychology.
A.
search engine
B.
database
C.
nonprint material
D.
online source
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 11-06 Summarize research options at a library.
Topic: Library Research Options
63.
For her informative speech on nonverbal leave-taking behaviors, Harper goes to a local airport
when she knows that a group of Marines is being deployed overseas. She observes the
different ways families and friends say good-bye to the departing troops. In her speech,
Harper then discusses this __________________ as a form of support.
A.
nonprint material
B.
research
C.
experience
D.
personal observation
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Hard
Learning Objective: 11-07 Differentiate research from personal observation, interviews, and questionnaires.
Topic: Personal Observation
64.
When using ___________________ as supporting material, it is vital to remember that your
study may not accurately reflect the behaviors of the population at large.
A.
personal observation
B.
nonprint materials
C.
databases
D.
online resources
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 11-07 Differentiate research from personal observation, interviews, and questionnaires.
Topic: Personal Observation
65.
If you want to learn about people’s attitudes, beliefs, or histories, which of the following is
usually the best form of research?
A.
personal observations
B.
databases
C.
surveys
D.
periodicals
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Medium
Learning Objective: 11-07 Differentiate research from personal observation, interviews, and questionnaires.
Topic: Surveys
66.
Which of the following is a structured conversation in which one person poses questions to
which another person responds?
A.
survey
B.
interview
C.
questionnaire
D.
observation
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Remember
Difficulty: Easy
Learning Objective: 11-07 Differentiate research from personal observation, interviews, and questionnaires.
Topic: Interviews
67.
Penny is doing a speech on breast cancer survivors. She decides that it would be helpful for
the audience to know firsthand, from someone who has survived the disease, what the
struggle for survival was like. She meets with Cathy, who has been in remission for five years,
to ask questions about the experience. Penny thinks this __________ will help make this topic
more personal and emotional for the audience.
A.
interview
B.
questionnaire
C.
observation
D.
survey
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Evaluate
Difficulty: Medium
Learning Objective: 11-07 Differentiate research from personal observation, interviews, and questionnaires.
Topic: Interviews
68.
Compared to interviews, __________________ allow you to collect data from a large number of
people relatively efficiently.
A.
surveys
B.
observations
C.
questionnaires
D.
polls
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Bloom’s: Understand
Difficulty: Easy
Learning Objective: 11-07 Differentiate research from personal observation, interviews, and questionnaires.
Topic: Questionnaires
69.
Ben is doing a speech on communication apprehension in college students. He decides that
a(n) _______________ would be the most efficient way to see how a large number of speech
students feel about communication apprehension.
A.
observation
B.
survey
C.
poll
D.
questionnaire
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Bloom’s: Apply
Difficulty: Medium
Learning Objective: 11-07 Differentiate research from personal observation, interviews, and questionnaires.
Topic: Questionnaires
70.
Because sources differ in the information they provide, it’s often to your advantage to use
_______________ when you’re preparing a speech.
A.
more than one source
B.
older sources
C.
well-known sources
D.
library sources
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Bloom’s: Analyze
Difficulty: Easy
Learning Objective: 11-07 Differentiate research from personal observation, interviews, and questionnaires.
Topic: Research