Chapter 02 – The Economic, Social, and Regulatory Aspects of Advertising
50. (p. 33) The abundance principle states that in an economy that produces more goods and
services than can be consumed, advertising:
51. (p. 33) According to the ____, if an economy produces more goods and services than can be
consumed, advertising allows companies to compete more effectively for consumer dollars
and keeps consumers informed of their selection alternatives.
2-22
53. (p. 34) When the city of Pensacola, Florida, advertises itself as “the perfect place for the
perfect Florida vacation”, it is using:
