Chapter 17 – IMC: Public Relations, Sponsorship, and Corporate Advertising
80. (p. 444-445) Along with its ad campaign to improve the relationship of the Raiders and the
citizens of Oakland, the football team’s agency issued a ____, which contained pictures and
biographical data of all the players, quotes from fans, ticket prices, special promotions that
would be held throughout the season and a story about how wrong the Raiders had been to
move to Los Angeles.
81. (p. 445) A four-page article in Pallet Enterprise, a trade journal for the pallet and container
industry, about the success of Jisco, a Korean nail company, would most likely be an example
of a:
