Chapter 17 – IMC: Public Relations, Sponsorship, and Corporate Advertising
54. (p. 439) Coca-Cola monitors any Web sites in which it is mentioned. Some of these Web
sites do contain communications that is malicious and some of their information is wrong.
When such a site is discovered, Coca-Cola has its _____ personnel respond to set the record
straight without using legal jargon or highly technical communication.
55. (p. 439) What is the first function performed by the public relations professional?
