Chapter 15 – Media Planning and Buying
56. (p. 389) The Tonight Show, Tennis magazine, USA Today and would all be suitable _____
for Advil pain relievers.
57. (p. 390) In 2006, Google introduced a feature that lets advertisers determine when their ads
will run. Advertisers can automatically adjust their bids or pause or resume their campaigns
based on the time of day or day of the week. Google’s new service has a strong influence on
the development of _____ objectives.
Chapter 15 – Media Planning and Buying
76. (p. 393) Media people use the term _____ to describe the quality of ad exposure.
77. (p. 393) According to the advertising response curve:
