Chapter 14 – Out-of-Home, Direct Mail, and Specialty Advertising
53. (p. 363) _____ is a type of outdoor advertising consisting of ready-made 30-sheet posters,
available in any quantity and often featuring the work of first-class artists and lithographers.
54. (p. 363) As Kathy approached the Cartersville airport, she noticed an interstate billboard with
a picture of two mangled cars that appeared to have rammed into each other. At the bottom of
the billboard was the name of a brake repair service and its phone number. As she drove home
from the Cartersville airport, she saw the same billboard but with a different advertiser’s name
and phone number. Kathy most likely saw a:
