Chapter 14 – Out-of-Home, Direct Mail, and Specialty Advertising
Chapter 14
Out–of-Home, Direct Mail, and Specialty Advertising
True / False Questions
1. (p. 359) The most common form of out-of-home media is transit advertising.
2. (p. 360) Outdoor advertising is a relatively new advertising medium.
Chapter 14 – Out-of-Home, Direct Mail, and Specialty Advertising
Essay Questions
26. (p. 360) Why do experts refer to billboards as the “last mass medium”?
27. (p. 361) List five reasons why an advertiser would choose to use outdoor advertising instead
of some other advertising medium.
Chapter 14 – Out-of-Home, Direct Mail, and Specialty Advertising
Short Answer Questions
36. (p. 360) What are the three standardized outdoor structures forms?
37. (p. 361) Explain the physical characteristics of a standard bulletin.
38. (p. 361) How do advertisers make painted bulletins a more cost-efficient advertising media?
