Chapter 13 – Digital Interactive Media
79. (p. 346) Ted’s cookery blog contained a banner ad for ‘Kenstar microwave’. Every time a
microwave was purchased at the ‘Kenstar’ website, Ted would receive a commission for
showing the banner. Which of the following methods of pricing Internet advertising is
employed here?
80. (p. 346) Assume the manufacturer of Benadryl anti-itching cream, advertises on the Internet.
To target its advertising, the manufacturer decided to have its banner ads appear when the
user typed in “itch”, “scratching”, “hives” or “mosquitoes” in the search engine. The advertiser
would have made a:
