Chapter 12 – Electronic Media: Television and Radio
Chapter 12
Electronic Media: Television and Radio
1. (p. 307) Broadcast TV reaches its audience by transmitting electromagnetic waves through the
air across some geographic territory.
2. (p. 308) Although cable subscribers may receive more than 160 channels, most households
only watch 5 to 10 channels.
Chapter 12 – Electronic Media: Television and Radio
Short Answer Questions
36. (p. 311) Briefly describe the group that watches the most broadcast television.
37. (p. 315) On what basis do most advertisers on network television buy their advertising?
38. (p. 315-316) An advertiser with a limited budget is trying to introduce a paper-based cat litter
material that can be flushed into the British Columbia market. What kind of television
advertising should it buy?
