978-0078028915 Test Bank Chapter 11 Part 3

Type Homework Help

Pages 9

Words 2271

Textbook M: Advertising 1st Edition

Authors David Schaefer, Michael Weigold, William Arens

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Chapter 11 - Print Advertising

79. (p. 291) Every issue of "Trucker's Connection" magazine contains a full-page ad that

describes employment opportunities at Schugel Trucking. What kind of discount will this

advertiser most likely receive from the publisher of this magazine?

80. (p. 293) Which of the following is used as a basis for classifying newspaper categories?

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