Chapter 10 – Producing Ads
52. (p. 256) _____ is the process of converting a script or storyboard into a finished commercial
for use on radio, TV, or digital media.
53. (p. 256) If the budget is small and the retailer needs to promote an upcoming sale, it would
spend the least amount of money producing a commercial for:
10-24
58. (p. 256) When Nicole went to purchase tickets for a Ghostface Killah concert, she used a
_____ located in a local shopping mall and made her purchase by simply touching a
computerized interactive touch screen.
59. (p. 257) The first step in the classic manual preproduction process for a print ad begins
when:
Chapter 10 – Producing Ads
10-25
60. (p. 257) A job jacket:
61. (p. 257-258) Which of the following activities does NOT take place during the classic manual
print preproduction process?
Chapter 10 – Producing Ads
62. (p. 258) In order to run an ad in the Winter issue of “Golf Magazine”, MacGregor Golf, a
manufacturer of golf clubs and accessories, must have the camera-ready ad in the publisher’s
hands by November 10. November 10 is the _____ date for the ad.
63. (p. 258) _____ is the art of selecting and setting type.
