Chapter 01 – The Evolution of Advertising
Chapter 01
1. (p. 5) Advertising is just one type of marketing communications tool.
2. (p. 7) Computer repair, ergonomic keyboards and printer ink cartridges are all examples of
goods.
Chapter 01 – The Evolution of Advertising
Essay Questions
26. (p. 8-9) Describe how advertising fits into the marketing process.
27. (p. 9) Differentiate between marketing strategy and advertising strategy.
Chapter 01 – The Evolution of Advertising
Short Answer Questions
36. (p. 5) Define advertising.
37. (p. 8) What is the ultimate goal of the marketing process?
38. (p. 8) Briefly describe the 4 Ps of the marketing mix?
