17. The fundamental questions of ethical conduct arise only when we negotiate in distributive
bargaining situations.
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18. The concept of “personalistic ethics” states that the rightness of an action is based on the
customs and norms of a particular society or community.
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19. The rightness of an action is determined by considering obligations to apply universal
standards and principles is the definition of end-result ethics.
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20. Most of the ethics issues in negotiation are concerned with standards of truth telling and how
individuals decide when they should tell the truth.
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21. Questions and debate regarding the ethical standards for truth telling are central and
fundamental in the negotiating process.
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22. Misrepresentation by omission is defined as actually lying about the common-value issue.
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23. Studies show that subjects were more willing to lie by omission than by commission.