26. It is possible to ignore intangibles, because they affect our judgment about what is fair, or
right, or appropriate in the resolution of the tangibles.
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27. When the goals of two or more people are interconnected so that only one can achieve the
goal—such as running a race in which there will be only one winner—this is a competitive situation,
also known as a non-zero-sum or distributive situation.
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28. A zero-sum situation is a situation in which individuals are so linked together that there is a
positive correlation between their goal attainments.
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29. The value of a person’s BATNA is always relative to the possible settlements available in the
current negotiation, and the possibilities within a given negotiation are heavily influenced by the
nature of the interdependence between the parties.
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30. In any industry in which repeat business is done with the same parties, there is always a
balance between pushing the limit on any particular negotiation and making sure the other party—and
your relationship with him—survives intact.
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31. Remember that every possible interdependency has an alternative; negotiators can always
say “no” and walk away.