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Chapter 03 - Product Design
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28. According to the text, which of the following is a prerequisite to mass customization?
29. Quality function deployment (QFD) can be used for which of the following?
30. Which of the following statements concerning the technology push strategy is FALSE?
Chapter 03 - Product Design
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34. Which of the following would NOT be a form of new product development collaboration
with customers?
True/False Questions
35. Product design supports the business strategy.
36. Misalignments between operations and product design can occur in technology,
infrastructure, rewards systems, and marketing.
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37. The first step in quality function development is to determine the customer attributes. The
second step in QFD is to translate the customer attributes into target values.
38. Concurrent engineering works much better with product line extensions or products that
serve familiar markets than entirely new products.
39. Market pull is the best way to introduce new products.
40. Modular design offers new opportunities for product and process design.
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41. ISO 9000 requires that a new product development process be defined and followed by a
company.
42. With the technology push view of new product introduction, technology and the market
equally determine which products a firm should make.
43. Ideally, process design occurs immediately after the product is designed.
44. If one doesn’t already exist, a cross-functional team should be created once management
agrees to proceed with the new product development.
Chapter 03 - Product Design
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Essay Questions
45. Medtronic Inc. designs and manufacturers pacemakers, which are small metal cases that
contain electronic circuitry and a battery to regulate a person’s heartbeat. Describe the typical
process that should be followed by Medtronic Inc. while developing a new generation of this
technology.
LO: 3.2
Topic: New Product Development Process
Difficulty: 3 Hard
AACSB: Reflective thinking, written communication
Bloom’s: Understand
Feedback: See below.
Chapter 03 - Product Design
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46. Explain the information conveyed by various elements in the house of quality (quality
function development or QFD).
LO: 3.5
Topic: Quality Function Deployment
Difficulty: 3 Hard
AACSB: Reflective thinking, written communication
Bloom’s: Understand
Feedback: See below.
47. What are ways in which a company could collaborate with customers for new product
design?
LO: 3.4
Topic: Supply Chain Collaboration
Difficulty: 2 Moderate
AACSB: Reflective thinking, written communication
Bloom’s: Understand
Feedback: See below.
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48. What criteria are important when a company is considering a supplier as a potential
collaborator in new product development?
LO: 3.4
Topic: Supply Chain Collaboration
Difficulty: 2 Moderate
AACSB: Reflective thinking, written communication
Bloom’s: Understand
Feedback: See below.
49. Describe modular design. What are the desirable outcomes of modular design to the firm?
To customers?
LO: 3.6
Topic: Modular Design
Difficulty: 2 Moderate
AACSB: Reflective thinking, written communication
Bloom’s: Understand
Feedback: See below.
