Chapter 03 – Product Design
Chapter 3 Product Design Answer Key
Multiple-Choice Questions
1. The market-pull view of new product innovation is to
2. Which of the following is NOT part of the new product development process?
3. An example of a prototype is
Chapter 03 – Product Design
4. Process design
5. A restaurant offers a “customer’s choice” sandwich for which the customer specifies the
bread, meat, cheese, and topping he or she wants. There are three types of bread, three types
of meat, three types of cheese, and four types of topping. How many different sandwiches can
the restaurant make?
6. Modular design involves
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7. Typical misalignments between product design and operations include
8. Quality function deployment
9. Quality function deployment includes which of the following? (1) Relative importance of
customer attributes, (2) tolerance stack-up, (3) a comparison to the competitor’s product, (4)
engineering characteristics, (5) customer perceptions, (6) customer attributes, (7) variation
around a target, (8) value analysis.
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10. The concept that a product should not only fit the market needs but have a technical
advantage as well is known as the
11. In which phase of the new product design process should considerations about trade-offs
among product cost, quality, and schedule be made?
12. When marketing, engineering, and operations simultaneously develop a product, this
approach is known as
Chapter 03 – Product Design
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of the following is NOT an activity of concept development?
17. The second common phase of product development focuses on product design. Which of
the following is NOT typically an activity of the product design?
18. The third common phase of product development focuses on pilot production and testing.
Which of the following is NOT an activity of the pilot production and testing?
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19. Correctly complete the following sentence. Concurrent engineering is
20. Which of the following statements concerning quality function deployment (QFD) is
FALSE?
21. Which of the following best describes the utility of the “roof” in the quality function
deployment (QFD) matrix?
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22. The Knee-Hugger Jeans Company makes designer jeans in six colors under a make-to–
stock approach. Customers have expressed the desire to acquire these jeans in three different
styles: regular, slim, and relaxed fit; with and without distressed tears in the fabric; and with
one of four cuts for the pants leg: boot cut, bell-bottom cut, flared cut, or regular cut. How
many different combinations of unique end products would this company have to inventory?
23. According to the text, which of the ways to introduce new products is “most appealing”
and “most difficult to implement”
24. When considering new product development, which of the following best describes
“technology misalignment”?
