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Chapter 02 - Operations and Supply Chain Strategy
Chapter 02 Operations and Supply Chain Strategy Answer Key
Multiple-Choice Questions
1. At Disney, "Making People Happy" is an example of
2. The four elements that form the heart of operations strategy include
3. According to Michael Porter, the generic types of business strategies include
Chapter 02 - Operations and Supply Chain Strategy
7. In the product imitator strategy, the order winner is _____ for the customer, whereas in the
product innovator strategy, the order winner is ______.
8. Make or buy is an example of what type of strategic decision?
9. Which of the following is NOT a characteristic of a global corporation?
2-4
10. Another term used for operations objectives is
11. Strategic decisions are to be made for which of the following decision areas?
12. A decision has been made that suppliers will be chosen based on quality rather than cost.
This is an example of which of the following?
Chapter 02 - Operations and Supply Chain Strategy
13. Next year's goal is to fill 99% of all orders from stock. This is an example of which of the
following?
14. A company uses proprietary computer software to offer services that other companies
have not been able to emulate. These services have enabled the company to enter new markets
and have caused new organizational structures to be formed. This is an example of which of
the following?
15. Which operations objective does the author suggest as the basis for improvement in the
other operations objectives?
Chapter 02 - Operations and Supply Chain Strategy
16. Which of the following statements about operations objectives is NOT true?
17. Which of the following is NOT a characteristic of a distinctive competence?
18. A global corporation has which of the following characteristics?
Chapter 02 - Operations and Supply Chain Strategy
22. Which of the following statements concerning a firm’s operations strategic decisions is
NOT correct?
23. Which of the following statements concerning the development of operations functional
mission, objectives, and strategies is correct?
24. Which of the following is NOT an example of an organization’s distinctive competence?
2-9
25. Which of the following statements about the development of operations function mission,
objectives, and strategies is FALSE?
26. Operations strategy is a
27. The outcome of appropriately developing the operations strategy is
