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Chapter 01 - Introduction
Chapter 01
Introduction
1. (p. 6-7) Explain why psychologists at the turn of the 20th century embraced an empirical
approach to advance understanding about human behavior.
2. (p. 11-12) Define ethnocentric bias and provide an example from the field of psychology.
Ethnocentric bias is when we attempt to understand the behavior of individuals in a different
culture through the framework or views of our own culture. An example of ethnocentric bias
occurred when researchers studied the concept of agency, the ability to control one's
1-15
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McGraw-Hill Education.
49. (p. 23) The "multimethod approach" to research in psychology refers to the
50. (p. 23) Two students each conduct a study to answer a research question about study skills
and test performance. One student conducts a survey and the other student conducts an
experiment. In terms of psychological science, their use of different methods for answering
the research question is consistent with
