Chapter 6: Film
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB–6 | 10
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Answer: Answers will vary
Bloom’s level: Analyze
64. What is the blockbuster mentality?
65. What is meant by merchandise tie-ins? Give an example.
66. How is convergence reshaping the industry?
67. Do you believe that product placement is beneficial or harmful to filmmaking? When might it
be of value? When might it be less so? Defend your answers.
68. Are critics making too much of the negative impact of the blockbuster mentality of
contemporary moviemaking? After all, the film industry is making record profits, meaning the
people are getting what they want. What do you think this means for the future of filmmaking
either way?
69. In what ways did Hollywood attempt to counter television’s coming in the 1940s, 1950s, and
1960s? Which efforts were successful, and which were not? Can you identify how today’s
movies may have been shaped by these efforts at redefinition?
70. The industry sees new technology and ways of viewing films as a mixed blessing, meaning
they fear with so many new screens to view movies on, they wonder, will it change what we
have called “movies”—what do you think? Do you see the option for more screens as a
blessing or a curse for the industry? What are some additional ways you believe the industry
can take advantage of new technology?