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Chapter 6: Film
Chapter 6: Film
Test Questions
1. In 1873, former California governor Leland Stanford employed which photographer to help him
win his bet about running horses?
a. Eadweard Muybridge
b. William Dickson
c. Thomas Edison
d. Louis Daguerre
2. Eadweard Muybridge invented the _____________ to project his slides of people and animals
in a way that would give the appearance of motion.
a. kinetograph
b. zoopraxiscope
c. calotype
d. nickelodeon
3. People can see motion in rapidly moving pictures because of the physiological phenomenon
known as
a. visual memory.
b. occular acuity.
c. persistence of vision.
d. rapid eye movement (REM).
4. Thomas Edison sought profit from Eadweard Muybridge’s discovery of how to make motion
pictures. He gave the task of improving the process to his top scientist
a. Eadweard Muybridge.
b. William Dickson.
c. Thomas Edison.
d. Louis Daguerre.
5. William Dickson developed the first motion picture camera, permitting the photographing of 40
frames a second. He called it the
a. kinetograph.
b. zoopraxiscope.
c. calotype.
d. nickelodeon.
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-6 | 2
whole or part.
6. The process of photography was first invented around 1816 by
a. Hannibal Goodwin.
b. William Dickson.
c. Joseph Nicéphore Niépce.
d. Louis Daguerre.
7. The process of recording images on polished metal plates covered with an emulsion of silver
iodide is called
a. the Eastman process.
b. emulsification.
c. calotype.
d. daguerreotype.
8. In 1893, British inventor _____________ introduced his photographic system, which used
translucent paper (a negative) and was so sensitive that it permitted exposure times as short
as a few seconds.
a. Hannibal Goodwin
b. William Dickson
c. William Henry Fox Talbot
d. Louis Daguerre
9. William Henry Fox Talbot’s photographic system, _____________, was superior to the
daguerreotype because it permitted shorter exposure times, among other reasons.
a. speedy exposure
b. emulsification
c. calotype
d. persistence of vision
10. Celluloid roll film was developed in 1887 by
a. Hannibal Goodwin.
b. William Dickson.
c. William Henry Fox Talbot.
d. Louis Daguerre.
11. The first motion picture studio was built in New Jersey by
a. Hannibal Goodwin.
b. William Dickson.
c. George Eastman.
d. Thomas Edison.
12. The name of the first motion picture studio was
a. Black Maria.
Chapter 6: Film
b. Famous Players in Famous Plays.
c. The Trust.
d. MGM.
13. Edison’s first films were not projected but instead run through a “peep show” device called a
a. kinetoscope.
b. zoopraxiscope.
c. calotype.
d. nickelodeon.
14. Music for the kinetoscope was provided by what other Edison invention?
a. light-sensitive emulsion
b. phonograph
c. calotype
d. nickelodeon
15. The Lumière brothers’ most important contribution to the development of motion pictures was
a. the introduction of color.
b. the projection of movies on a screen in a dark room.
c. the introduction of talkies.
d. all of these
16. The Lumière brothers developed a device that would both shoot and project motion pictures.
They called it the
a. cinematographe.
b. zoopraxiscope.
c. calotype.
d. nickelodeon.
17. Edison, jealous of the Lumières’ success, bought the patent for an advanced film projector
from U.S. inventor
a. Hannibal Goodwin.
b. William Dickson.
c. George Eastman.
d. Thomas Armat.
18. The early films of Edison and the Lumière brothers
a. were in a primitive form of hand-painted color.
b. were always accompanied by sound.
c. were short reproductions of reality shot in fixed frame.
d. scared people out of their movie seats.
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-6 | 4
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
19. Narrative was first introduced to film by
a. Hannibal Goodwin.
b. William Dickson.
c. Edwin S. Porter.
d. George Méliès.
20. The first film to utilize editing, intercutting of scenes, and a mobile camera to tell a story was
a. Intolerance.
b. Birth of a Nation.
c. The Great Train Robbery.
d. A Trip to the Moon.
21. The first director to utilize editing, intercutting of scenes, and a mobile camera to tell a story
was
a. George Méliès.
b. Edwin S. Porter.
c. D. W. Griffith.
d. Steven Spielberg.
22. Important to film narrative is _____________, the tying together of two separate but related
shots in such a way that they take on a new, unified meaning.
a. narrative structure
b. editing
c. story-boarding
d. montage
23. The Great Train Robbery is often credited with setting off the explosion of movie houses
around 1905. The cost was five cents to see a movie at a
a. kinetoscope parlor.
b. daguerreotype salon.
c. nickelodeon.
d. picture house.
24. _____________ is the storage of system-operating software on third-party servers, which
helps reduce production costs.
a. Microcinema
b. Cloud computing
c. Vertical integration
d. Green light process
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-6 | 5
whole or part.
25. In 1908, Thomas Edison united the 10 companies that held all the necessary patents for film
production into the Motion Picture Patents Company (MPPC), which was often simply called
the
a. Cartel.
b. Hays Office.
c. Trust.
d. Conglomerate.
26. The first all-sound movie, released in 1928, was
a. Don Juan.
b. Of Mice and Men.
c. The Jazz Singer.
d. Lights of New York.
27. Adding to the scandals that surrounded Hollywood in the 1920s was the arrest of actor
_____________ for a murder in a San Francisco hotel.
a. Fatty Arbuckle
b. Mary Pickford
c. Douglas Fairbanks
d. Wallace Reid
28. Buffeted by scandal, Hollywood established a self-censoring board, the Motion Picture
Producers and Distributors of America, and installed a former postmaster general as its head.
The MPPDA was often simply called the
a. Cartel.
b. Hays Office.
c. Trust.
d. Code.
29. The MPPDA established a set of guidelines for what was and was not acceptable in movies,
called the
a. Cartel Rules.
b. Motion Picture Production Code.
c. Trust.
d. List.
30. _____________ and _____________ were two economic innovations that helped the movie
industry survive the Great Depression.
a. Double features; B-movies
b. New genres; new narrative forms
c. Color; CinemaScope
d. Special effects; 3-D
Chapter 6: Film
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-6 | 6
whole or part.
31. The control of a film’s production, distribution, and exhibition by a movie studio is called
a. block booking.
b. unauthorized domination.
c. vertical integration.
d. “Paramounting.”
32. The 1948 Supreme Court decision that outlawed vertical integration is called the
a. Block Booking Decision.
b. Hays Decision.
c. Code Decision.
d. Paramount Decision.
33. Studios financing their own films with their own money are called
a. majors.
b. corporate independents.
c. independents.
d. distributors.
34. The majority of movies that make it to U.S. theater screens are produced by
a. major studios.
b. corporate independents.
c. independent studios.
d. distributors.
35. About one-fifth of each year’s feature films are produced by
a. major studios and corporate independents.
b. foreign-language films.
c. independent studios.
d. distributors.
36. The modern independent film boom is said to have been started by the film
a. Pulp Fiction.
b. Malcolm X.
c. Hollywood Shuffle.
d. Easy Rider.
37. Modern filmmaking characterized by reduced risk taking and formulaic movies is called
Chapter 6: Film
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-6 | 7
whole or part.
a. block booking.
b. blockbuster mentality.
c. vertical integration.
d. concept filmmaking.
38. Movies that can be described in one line and are thus easy to promote and market are called
a. blockbusters.
b. B-movies.
c. vertical films.
d. concept films.
39. The linking of consumer products, such as toys and hamburgers, with popular movies is
called
a. merchandise tie-in.
b. blockbuster mentality.
c. product placement.
d. concept filmmaking.
40. The number of films produced annually is around
a. 700.
b. 600.
c. 800.
d. 400.
41. The making of movies is
a. production.
b. distribution.
c. exhibition.
d. creation.
42. Showing movies in a theatre is known as
a. production.
b. distribution.
c. exhibition.
d. creation.
43. The physiological phenomenon in which images gathered by our eyes are retained by our
brains for about one twenty-fourth of a second is called rapid eye movement.
Chapter 6: Film
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-6 | 8
whole or part.
44. Among the limitations of the daguerreotype is that only one print could be made from each
plate.
45. The name of the first movie studio, built by Thomas Edison, was the Trust.
46. The Lumière brothers’ most important contribution to the development of the movies was
their introduction of narrative, aided by editing.
47. Vertical integration was ruled illegal by the Supreme Court in what is known as the Paramount
Decision.
48. The three primary activities of the film industry are production, distribution, and promotion.
49. A movie that can be described in one line is a concept film.
50. Films produced originally for theater exhibition are known as theatrical films.
51. Whereas the television industry may have succumbed to pressure from the Communist
hunters of the McCarthy era, Hollywood resisted gallantly.
52. The production at the major studios is about 50% for television, 50% for theatrical release.
53. Corporate independent studios are specialty or niche divisions of major studios designed to
produce more sophisticated—but less costly—movies.
54. The vast majority of movie-goers are youngsters, as in teens and individuals in their 20s.
Chapter 6: Film
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-6 | 9
whole or part.
55. As a result of new technology, studios have turned to social networking as a method of
distribution.
56. How did a bet about a horse lead to the development of the motion picture?
57. Briefly describe the contributions of these people to the development of photography: Joseph
Nicéphore Niépce, Louis Daguerre, William Henry Fox Talbot, Hannibal Goodwin, and
George Eastman.
58. Briefly describe the contributions of these people to the development of motion pictures:
Thomas Edison, William Dickson, the Lumière brothers, and Thomas Armat.
59. What was D. W. Griffith’s contribution to movie storytelling?
60. How did the activities of the Trust lead to the development of the movie industry on the West
Coast?
61. Explain today’s movie distribution industry.
62. Explain today’s movie exhibition industry.
63. Explain major, corporate independent, and independent studios.
Chapter 6: Film
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-6 | 10
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
Answer: Answers will vary
Bloom’s level: Analyze
64. What is the blockbuster mentality?
65. What is meant by merchandise tie-ins? Give an example.
66. How is convergence reshaping the industry?
67. Do you believe that product placement is beneficial or harmful to filmmaking? When might it
be of value? When might it be less so? Defend your answers.
68. Are critics making too much of the negative impact of the blockbuster mentality of
contemporary moviemaking? After all, the film industry is making record profits, meaning the
people are getting what they want. What do you think this means for the future of filmmaking
either way?
69. In what ways did Hollywood attempt to counter television’s coming in the 1940s, 1950s, and
1960s? Which efforts were successful, and which were not? Can you identify how today’s
movies may have been shaped by these efforts at redefinition?
70. The industry sees new technology and ways of viewing films as a mixed blessing, meaning
they fear with so many new screens to view movies on, they wonder, will it change what we
have called “movies”—what do you think? Do you see the option for more screens as a
blessing or a curse for the industry? What are some additional ways you believe the industry
can take advantage of new technology?
