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Chapter 15: Global Media
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-15 | 1
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
1. Different countries spend different amounts of money in support of noncommercial media. For
example, annual government funding for noncommercial media in the United States amounts
to _____ per person. In Canada it is $22.48; in Slovenia, $51.57; in the United Kingdom,
$80.36; in Denmark, $101.00; and in Finland, $101.01.
a. $221.25
b. $100.50
c. $3.75
d. $0.10
2. Shortwave radio waves reflect off the ionosphere, a behavior called
a. skip.
b. bounce.
c. ionospheric extension.
d. skying.
3. Shortwave radio waves reflect off the ionosphere, producing
a. shortwaves.
b. sky waves.
c. ionospheric waves.
d. electromagnetic waves.
4. A clandestine broadcast operation that operates outside the region into which it transmits is
a. an external service.
b. an indigenous station.
c. an exogenous station.
d. a pirate station.
5. Illegally operated radio stations broadcasting to English audiences from offshore or foreign
facilities during the 1960s were called
a. external services.
b. indigenous stations.
c. exogenous stations.
d. pirate stations.
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-15 | 3
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
12. Limits on advertising and other public service requirements imposed on Britain’s commercial
broadcasters in exchange for the right to broadcast constitute broadcasters’
a. D-notice.
b. remand warning.
c. prior notification.
d. public service remit.
13. The _____________ concept, is based on the realities that there is no completely free
(libertarian) media system on Earth and that even in the most commercially driven systems,
there exists not only the expectation of public service and responsibility, but also significant
communication-related activities of government to ensure that media professionals meet
those responsibilities.
a. Western
b. development
c. revolutionary
d. authoritarian
14. The normative theory in which government and media work in partnership to ensure that
media assist in the planned beneficial development of the country is the _____________
concept.
a. Western
b. development
c. revolutionary
d. authoritarian
15. The normative theory characterized by media attempting to end government monopoly over
information, facilitate the organization of opposition to the incumbent powers, destroy the
legitimacy of a standing government, and bring down a standing government is the
_____________ concept.
a. Western
b. development
c. revolutionary
d. authoritarian
16. The normative theory that calls for the subjugation of media for the purpose of serving the
government is the _____________ concept.
a. Western
b. development
c. revolutionary
d. authoritarian
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-15 | 4
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
17. The study of different countries’ mass media systems is called
a. normative analysis.
b. normative studies.
c. comparative analysis.
d. international studies.
18. In Great Britain the BBC is funded by _____________ based on the number of receivers
people have in their homes.
a. voluntary donations
b. license fees
c. automatic paycheck withdrawals
d. a surcharge on set sales
19. The Chinese media system is based on that of
a. Japan.
b. the United States.
c. Korea.
d. the former Soviet Union.
20. British law only recently permitted product placement in television shows, but still forbids it
a. in children’s programming.
b. in Sunday morning public affairs programming.
c. during prime time broadcasts.
d. during late night broadcasts.
21. The Simpsons Movie premiered simultaneously in _____ countries and in ______ languages.
Its summer 2007 opening weekend box office in the United States was $72 million.
a. 30; 20
b. 50; 25
c. 100; 50
d. 200; 100
22. In 1980 UNESCO issued its report, the _____________, on the question of maintaining
national and cultural sovereignty in the face of the rapid globalization of mass media.
a. Hawthorne Report
b. New World Information Order
c. MacBride Report
d. Report on Cross-Border Communication
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-15 | 6
whole or part.
29. Radio came to China via an American reporter named _____________, who established an
experimental radio station there in 1923.
a. Carl Bernstein
b. E. C. Osborn
c. Richard Brent
d. Frank “Sully” Sullivan
30. Among America’s external services is _____________, which broadcasts to audiences in
Darfur from neighboring Chad.
a. Radio Sila
b. Radio Free Africa
c. Radio Liberty
d. the Persian Service
31. Proponents of the global village consider a benefit to be all EXCEPT which of the following?
a. the world community coming closer together
b. all cultures only viewing American content.
c. a profit for content creators and adoptors
d. a global culture with new subcultures
32. Among America’s external services is _____________, which provides “a touch of home” to
Department of Defense and U.S. military personnel around the world.
a. VOA
b. COMSAT
c. Marti
d. AFRTS
33. Those against the global village say that a negative consequence will be
a. more stereotyping against others’ cultures.
b. less educational programming for children.
c. fewer television channels across all countries.
d. all global content coming from a handful of firms.
34. Which one of the following will you NOT see on a Saudi Arabian broadcast of The Simpsons?
a. Lisa playing the sax
b. Bart eating a hamburger
c. Homer drinking a Duff Beer
d. Marge cooking fish
35. The ______ government ruled that inserting commercial breaks into televised movies at
Chapter 15: Global Media
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-15 | 7
whole or part.
particularly dramatic moments compromises the integrity of the film and is punishable by fine.
a. German
b. Swedish
c. Chinese
d. French
36. FreeNK, which broadcasts antigovernment messages into North Korea from South Korea, is
an example of a(n)
a. external service.
b. indigenous station.
c. exogenous station.
d. pirate station.
37. Radio Caroline and Radio Veronica are examples of
a. external services.
b. indigenous stations.
c. exogenous stations.
d. pirate stations.
38. Britain’s external service is the
a. VOA.
b. BBC.
c. ITVA.
d. B-SkyB.
39. Clandestine broadcasting truly flowered during ________
a. the Great Depression.
b. World War II.
c. World War I.
d. the Cold War.
40. ___________has the “capacity to render the invisible visible,” to draw attention to aspects of
any media system, including our own, “that may be taken for granted and difficult to detect
when the focus in on only one national case.”
a. Comparative analysis
b. UNESCO’s NWIO
c. The Internet
d. Satellite broadcasts from across the globe
41. _________ has the world’s largest and fastest-growing online population.
Chapter 15: Global Media
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-15 | 8
whole or part.
a. The United States
b. Africa
c. Western Europe
d. China
42. Advertising provides the primary source of financial support for Britain’s BBC.
43. Advertising is strictly forbidden, even today, as a source of financial support for China’s
broadcast system
44. VOA has frequently vacillated between disseminating Western propaganda and providing
objective information.
45. Many countries limit the number of American movies they import each year.
46. Prior restraint is allowed in Great Britain.
47. Great Britain’s media system operates under the Western concept of media.
48. The Chinese media system is a hybrid of both the U.S. and British systems.
49. Italians were generally receptive to McDonald’s attempts to include native Italian foods in its
McItaly fast foods.
50. Whereas many developing nations fear cultural imperialism, especially from U.S. media, our
European friends with well-developed cultures and media systems—for example, the
Chapter 15: Global Media
French—do not share those concerns.
51. Differentiate between an indigenous and an exogenous radio station.
52. Describe the operation of shortwave radio.
53. How do Britain’s pirate stations differ from more political forms of exogenous stations?
54. What are some of the objections held by the critics of the VOA? Of Radio and TV Marti?
55. Describe the case for the global village.
56. Describe the case against the global village.
57. What is meant by normative theory?
58. What is meant by comparative analysis or comparative studies?
59. List five normative theories and briefly describe each.
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-15 | 10
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
60. Not everyone is comfortable with the role of the Voice of America and other U.S. surrogate
services today. Where do you stand on this issue? Defend your answer.
61. What are the five concepts that guide the world’s media systems? What are the
characteristics of each concept? For each concept, provide at least one example of a country
whose media system operates according to that concept.
62. What is cultural imperialism? Not all critics fear cultural imperialism, but many do. What do
you think? Is the fear of cultural imperialism overstated? Are there not benefits to be gained
from more uniformity across nations? How do you think you would feel if you were a citizen of
another country where your media were dominated by U.S.-developed content?
