1. Which of the following is NOT a general feature of newspapers in early America?
2. The statement, “Congress shall make no law abridging the freedom of speech, or of the press …” comes
from:
3. A mass press couldn’t exist in America without:
4. __________ refers to the inexpensive and successful mass-appeal newspapers of the early 1830s.
5. The penny press revolutionized:
6. Though sensational, yellow journalism had which positive feature?
7. ___________ appeared during the Roaring Twenties and was epitomized by New York papers using a tabloid
format with numerous photographs.
8. After World War II, an earlier trend toward newspaper consolidation continued, and by 1970 newspaper
______ accounted for the majority of newspaper circulation.
9. Recent declines in newspaper circulation are due in part to:
10. Advantages of online newspapers include interactivity and:
11. Which of the following applies to newspapers’ use of social media?
12. Which of the following is NOT a defining feature of newspapers?
13. African-American newspapers are an example of:
14. Which of these is a type of online newspaper Web site?
15. Convergence is seen when a reporter:
16. Which of the following is true?
17. For every dollar advertisers pay to reach a print newspaper reader, they pay about _________ to reach an
online reader.
18. The newspaper of the future will probably
19. Which agency tracks newspaper circulation data?
20. The first newspaper published in America was silenced after only one issue because of content that
government officials considered inappropriate.
21. The term “political press” refers to media which engaged in open support for causes, political parties, etc.
22. The era of the political press meant that politics was the main focus of many newspapers, although no
papers existed to serve the political needs and interests of minority groups.
23. Readership of the Penny Press was high because it allowed people access to the same content as was in the
traditional local dailies, but at a significantly lower price.
24. The inverted pyramid style of reporting was developed as a result of potential problems with telegraph
lines.
25. Yellow journalism was sensationalistic, but it introduced visual style and layout elements that would
eventually characterize modern journalism.
26. The newshole of an online newspaper is similar to that of a traditional print paper.
27. To be considered a “daily,” a newspaper must be published 7 days a week.
28. Although many large metropolitan newspapers have experienced circulation declines, small-town dailies
have suffered the most from circulation losses.
29. Examples of special service newspapers include college papers and the Spanish-language press.
30. Online only newspaper sites are doing well, as they have found a profitable business model for income.
31. In general, papers are divided into three departments: business, production and news-editorial.
32. Of the four types of advertising revenue, national and local advertisements are the most important.
33. Although print newspaper circulation is down, online readership is up.
34. The Audit Bureau of Circulation reports readership for print newspapers, but not for online newspapers.
35. According to the Pew Research Center, young adults read most of the news online. However, when people
go online for news, they do not necessarily go to online newspapers but portals like Yahoo or search engines
like Google. How can the newspaper industry reverse this trend?
36. Will user-generated content play a more significant role in online newspapers? If so, in what way?
