Chapter 08 – Structuring Organizations for Today’s Challenges
Barclay developed two interactive computer games. He didn’t do it entirely alone. Last
year he started a small company, hired two programmers, and a marketing graduate. He
considers himself a cutting-edge kind of guy and wants to position his company the same.
Soliciting your advice as to how he should structure his organization as he moves forward,
you suggest that he hire a few potential customers to join his team of employees as
product testers. And, maybe he should solicit globally. You are suggesting to Barclay that
he put together a ___________.
A. line organization model
B. line and staff organization model
C. matrix organization model
D. cross-functional team
Feedback: Including potential customers on a work team simulates a cross- functional self-
managed team.
316. Chang is a project manager at Paradox Industries. He is able to borrow specialists
from the organization on a regular basis to assist in major projects. After the project ends,
the specialists return to their functional units to await new assignments. Paradox Industries
utilizes a:
A. line organization model.
B. bi-functional organization model.
C. lateral transfer organization model.
D. matrix organization model.
Feedback: In a matrix organization, specialists from various departments are brought together
to work on specific projects, but they remain part of the line-and-staff structure and return to
their permanent positions when the project ends.