Chapter 07 – Management and Leadership
Which of the following would be a concern addressed in a strategic plan?
A. Should the firm make a long-term commitment to expand into new markets?
B. Which specific jobs should be assigned to each employee?
C. How much output should be produced this week in a given production facility?
D. Which computer software package should the firm’s human resources office use to
manage the payroll?
Feedback: In strategic planning, an organization answers basic questions such as which
customers to serve, what products to produce, and which geographic areas to select as
markets.
200. Because economic and competitive environments frequently change, organizations
should:
A. set a long-term plan and stick to it.
B. develop contingency plans.
C. save time and money by cutting back on planning.
D. eliminate any long-term strategic plans, but devise short-term tactical plans and update
them once a year.
Feedback: Contingency planning identifies alternative courses of action for use if the primary
plans do not achieve the objectives of the organization. This type of planning is necessary in
today’s environment where economic and competitive conditions change frequently.