Chapter 04 – Demanding Ethical and Socially Responsible Behavior
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Several outside groups regularly monitor the activities of Metro Chemical Corporation.
These groups are interested in the firm’s involvement and enforcement of their ethical and
social responsibility policies. Who of the following is the least likely to be among the
“watchdog” groups?
A. The financial officer of a church with funds invested in the chemical company.
B. Overseers from the World Trade Organization (WTO).
C. A student in environmental engineering attending a local college.
D. The president of the union representing the workers at the chemical company.
Feedback: The five types of groups that serve as “watchdogs” are (1) socially conscious
investors, (2) social conscious research organizations, (3) environmentalists, (4) union
officials, and (5) customers.
253. High Mountain Brewers has adopted the slogan, “Cool, Clean, and Green” to promote
its product line of specialty beers and company image. However, upon closer inspection, a
group of concerned citizens including some former employees are protesting that the
company is anything but “green”. According to the Thinking Green box, titled,
“Sustainable or Suspect: Greenwashing”, the group is accusing the brewer of
__________.
A. green gauging
B. environmental stewardship
C. not adhering to government regulations which stipulate exactly what a firm must be
able to prove in order to be green
D. green washing
Feedback: This firm is “green washing”, using deceptive practices of marketing and
advertising so as to position the firm as green, when it is not really performing environmental
stewardship.
254.