Chapter 15 – Distributing Products
300. Mardelay Industries has discovered a defect in one of its products that may result in
injury to users. The company believes it must quickly develop and implement a recall
program. It is likely that Mardelay soon will be placing a great deal of emphasis on:
A. inbound logistics.
B. materials handling.
C. reverse logistics.
D. third-party logistics.
Feedback: Reverse logistics involves bringing goods back to the manufacturer because of
defects or for recycling materials.
301. Marketing manager Connie Smythe is concerned that her firm is doing a poor job of
managing the movement of finished products to the final consumer. If Connie is right, her
firm should work to improve its:
A. outbound logistics.
B. administered support system.
C. materials handling.
D. coordination of its freight forwarders.
Feedback: Outbound logistics manages the flow of finished products to business buyers or
consumers.
15–99
307. Explain why you agree or disagree with the following statement:
15-101
309. What is a wholesaler? Describe the difference between merchant wholesalers and
agents and brokers. Identify three types of limited-function wholesalers.
310.
Chapter 15 – Distributing Products
Retail distribution strategies can take three different forms. Identify the three forms and
give examples of products that would be marketed using each strategy.
15-105
313. The need for Lite Bite to recall its almond chocolate bars suggests that it had to
be very concerned with:
A. outbound logistics.
B. reverse logistics.
C. administered distribution.
D. drop shipping.
Feedback: Reverse logistics involves bringing goods back to the manufacturer because of
defects or for recycling of materials.
15-108