Chapter 01 – Taking Risks and Making Profits within the Dynamic Business Environment
Planet Earth Developers is a large nation-wide construction company with home offices
in Lansing, MI. The local media often remarks about the pristine landscaping that
surrounds the home office that sits on a 30-acre complex. At the back end of the complex
are several large warehouses and garages that hold large equipment. The grounds
surrounding these warehouses look like a well-maintained park. Across the street from the
garages are several shops and businesses. The CEO, “Planet Paul” (as his employees call
him), often talks about how thankful he is that the town permits him to store the company
equipment at that site, and vows to always maintain the premises for his neighbors (the
other businesses that thrive in that area), not to mention that he asks 100 employees to
come to work there everyday. Which of the following statements describes Planet Paul’s
business philosophy?
A. Planet Paul is a nice guy whose company made a lot of money, so he is willing to
spread it around.
B. Planet Paul understands that even though it may cost a little more, stakeholder
considerations are very important if you want your business to thrive.
C. Planet Paul is more concerned about town politics than about the company profits. He
should ask his employees if they would rather have that money in their pockets than on
the lawns.
D. Planet Paul is taking a business risk that his trucks and equipment will not make too
much noise as they enter and exit the garages.
Feedback: When considering the social environment of one’s business, it is important to
consider all stakeholders that your business affects. Stakeholders include customers,
employees, suppliers, and even other businesses and residential areas that are located within
proximity of your business location.
197. The growth of Hispanic owned businesses:
A. remained relatively constant during the past decade.
B. slowly increased during the past decade.
C. increased dramatically in recent years.
D. decreased slightly compared to other minority groups who have stared businesses.