Running head: ZARA 1
ZARA
Sharisse Riley
MBAA 815 – Comprehensive Case Study I
Mercy College
May 28, 2018
ZARA 2
Zara
Zara has become known as having a “fast fashion” business model (Doiron, 2015, pg. 1).
Zara is in the business of meeting customer’s needs by providing them with good quality apparel
that is moderately priced slightly lower than their competitors but provided in “high-end retail
sectors of major urban centres” (Doiron, 2015, pg. 7). This strategy makes their customer feel
like they are wearing high-end clothing, but it was bought at reasonable prices. Zara also ensures
that their customer’s demands are meet within reason and is often reliable in providing those
demands with a fast turn-around rate.
Zara’s Business Model
Research has shown that there isn’t really an official definition of the business model.
Zott and Amit have defined a business model as, “a template of how a firm conducts business,
