Francisco Gonzalez
MAN4352
Dr. Sandra Palmer
11/2/2021
Zappos: Facing Competitive Challenges
1. What challenges is Zappos facing that may derail its attempt to be the best online
retailer?
When consumers are shopping for the items that Zappos.com has to offer, it tends
to be a purchased based on emotion. Clothes, shoes, sunglasses are – more often than not
