The Business Model Canvas YUNJI March 7, 2020
Key Partners
●Crescent Point Capital,
Eastern Bell Venture
Capital
Invested: $36.1 million
●CDH Investments,
Huaxing Capital
Partners
Invested: $120 million
●Kotemein International
Biotechnology Co
Key Activities
●Social E-commerce
platform (61.9%)
●Establishing new
partnerships
●Maintaining Yunji
application
●Maintaining Yunji
members
Value Propositions
For the consumer:
●Personalized products
●Social driven
●Private labels
●Emerging brands
●High quality
manufacturers
●Grocery products
●Global brands
●Domestic brands
●Member signup
Customer Relationships
●Social media platforms
●Yunji application
●Customer service
●Yunji website
Customer Segments
●Women
○Age: 25 to 39
●Annual income
RMB17,800 to 36,900
●Highly active on social
networks
●Online shoppers
●Want a one shop for
everything
Key Resources
●Alibaba Cloud
Channels
●Iphone application
●Alibaba Cloud
●Geek+
●Visible and predictable
orders
●Large data source
●Logistic service
●
●Gleek+
●Data analytics
●Buyers
●Android application
●Word of mouth
●WeChat
●Website
●Supplier promotions