Type
Essay
Pages
5 pages
Word Count
435 words
School
Hult International Busin
Course Code
Data & Decision

Yunji – Case Analysis

June 18, 2020
The Business Model Canvas YUNJI March 7, 2020
Key Partners
Crescent Point Capital,
Eastern Bell Venture
Capital
Invested: $36.1 million
CDH Investments,
Huaxing Capital
Partners
Invested: $120 million
Kotemein International
Biotechnology Co
(Sourcing products 200
million yuan)
Alibaba Cloud
Geek+
Key Activities
Social E-commerce
platform (61.9%)
Establishing new
partnerships
Maintaining Yunji
application
Maintaining Yunji
members
Value Propositions
For the consumer:
Personalized products
Social driven
Private labels
Emerging brands
High quality
manufacturers
Grocery products
Global brands
Domestic brands
Member signup
Special discounts
For the suppliers
Visible and predictable
orders
Large data source
Logistic service
Customer Relationships
Social media platforms
Yunji application
Customer service
Yunji website
Customer Segments
Women
Age: 25 to 39
Annual income
RMB17,800 to 36,900
Highly active on social
networks
Online shoppers
Want a one shop for
everything
Key Resources
Alibaba Cloud
Gleek+
Data analytics
Buyers
Channels
Iphone application
Android application
Word of mouth
WeChat
Website
Supplier promotions
Cost Structure
Property
Warehouses
Equipment
Software
As of June 30, 2019
RMB 41,550
As of December 31, 2018
RMB 36,954
Revenue Streams
Large revenue number are from sales of merchandise
Eliminate
Raise
One factor that Yunji needs to eliminate is being a public
company. As of right now, the company stock is at $4.22.
One of the factors that need to be raised above the industry’s
standards is the fact that Yunji helps with new designs,
customizes products, and caters to the users’ needs.
Reduce
Create

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