Yunji – Case Analysis

subject Type Homework Help
subject Pages 5
subject Words 368
subject School Hult International Business Sc
subject Course Data & Decision

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The Business Model Canvas YUNJI March 7, 2020
Key Partners
Crescent Point Capital,
Eastern Bell Venture
Capital
Invested: $36.1 million
CDH Investments,
Huaxing Capital
Partners
Invested: $120 million
Kotemein International
Biotechnology Co
Key Activities
Social E-commerce
platform (61.9%)
Establishing new
partnerships
Maintaining Yunji
application
Maintaining Yunji
members
Value Propositions
For the consumer:
Personalized products
Social driven
Private labels
Emerging brands
High quality
manufacturers
Grocery products
Global brands
Domestic brands
Member signup
Customer Relationships
Social media platforms
Yunji application
Customer service
Yunji website
Customer Segments
Women
Age: 25 to 39
Annual income
RMB17,800 to 36,900
Highly active on social
networks
Online shoppers
Want a one shop for
everything
Key Resources
Alibaba Cloud
Channels
Iphone application
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