YouTube Case Summary
Who is not watching any internet videos these days? May it be the newest Lady Gaga
music clip or just a clumsy fellow filmed while falling down the stairs, one thing is clear:
Internet video business is flourishing and YouTube and Google together perform as the
most successful squad in this industry.
Internet video technology arose as one of the most popular way of entertainment in the
World Wide Web. By no means was a downfall of ordinary broadcast TV in sight but the
numbers of videos watched on the internet were constantly increasing. In a 2006 poll
almost 60 percent of the interviewees stated to watch internet videos daily or at least once
a week. The most favoured videos are movie trailers, music videos and news clips, but all
of them are excelled by user-generated content (UGC). This means so to say material thats
recorded by the user himself/herself. There was such a big growth of demand that even
professionals began to use this channel to enhance their online presence. One of the
reasons for internet videos popularity is the growing interest in entertainment on demand.
YouTube set a milestone in terms of internet videos. Founded in February 2005 it took
them only a few months to be so successful to find financiers investing millions of dollars
into the video-sharing web page, where it is possible to upload, view and share videos. In
the summer of 2006 YouTube was known as the fifth most popular site in the web and 60
