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You-Attitude
Module Six
You-Attitude
As we known form analyzing our own mental filters, we human beings
are self centered creatures. Because we are self-centered, we tend to
see each situation form our own points of view.
In letter writing situations, this attitude may lead us to a writer-
oriented, we-view point approach-one that places emphasis on
ourselves and our interests rather than on our readers and their
interests.
Such approaches obviously do not elicit the most positive responses in
our readers, because they too are self-centered. The result is not
conducive to building goodwill, not does it help get your readers to do
things you want them to do.
You can achieve more positive effects by writing in the reader’s point
of view.
What is You-Attitude?
“You-Attitude” is a style of writing.
Looks at things from the reader’s point of
view.
Respects the reader’s intelligence.
Protects the reader’s ego.
Emphasizes what the reader wants to know.
You-Attitude is audience-centered
tone
The “You Attitude” will help you to connect to
your audience and help them understand and
Why You-Attitude?
