Brandon Hirmiz
MGMT 1010 V0802
2 June 2016
Written Exercise Two
1. Based on the passage in the book, the company was founded on solving a
problem and building a shirt that didn’t get so wet and heavy such as the cotton shirt.
Although to some this problem seemed insigni-cant, it proved enough for Kevin Plank to
start to develop a shirt that did not have this property, but was still able to provide a
cooling property. I think that the company’s humble beginning, was the start of
something big, and that first initial inven0on, set them to be a company that will always
continue to innovate. Although one my not expect this type of innovation from a
clothing company, it can easily be seen how the products that Kevin Plank and his team
of engineers have truly set the bar for other companies and made his technology a
staple for their own product lines. An example of this is how Nike has a clothing line with
almost the same exact technology but under the product line Dri-Fit. I think a6er the
first innovation that Under Armour had, I can expect them to continue to set the bar and
innovate further.
2. I believe that the culture at Under Armour in terms of innovation is one of taking
responsibility and working together as a team. It can be easily seen that when the
company was first growing how Kevin Plank worked with Kip Fulks, as well as all the
other connection he had to his sports career and that as the company continued to
