Writing Assignment 2 (30 points)
MKTG 601
The primary learning objectives in module 2 are to (1) identify key elements of marketing strategy and
planning, and (2) apply a model of corporate social responsibility (CSR) to analyze corporate behavior.
Purpose of the assignment:
This assignment has 2 purposes.
First, this assignment is designed to improve your ability to apply key elements of marketing strategy to explain an
organization’s business model.
Second, it is designed to improve your ability to apply a model of corporate social responsibility to analyze corporate
decisions. In this assignment, you will apply the Virtue Matrix (explained in a required reading for this module) to real-
world examples of socially responsible behavior by organizations. Your analysis should make use of specific information
from the Virtue Matrix framework and data from the examples you use.
Many studies in education indicate that reflection is an effective part of learning. The design of this writing assignment
gives you a guided approach for reflecting on the required readings for Module 2.
Assignment Due Date: Monday, Feb. 1, 11:00 PM Central Time.
What to do: Answer each of these questions
