Writing Assignment 1 (30 points)
MKTG 601
The primary learning objective in module 1 is to describe specific frameworks and philosophies relevant
to marketing strategy and organizational performance.
Purpose of the assignment:
This assignment is designed to improve your ability to use specific frameworks and philosophies to describe how
marketing strategy can impact organizational performance.
Many studies in education indicate that reflection is an effective part of learning. The purpose of this writing
assignment is to give you a guided approach for reflecting on the required readings for Module 1.
Assignment Due Date: Monday, Jan. 25, 11:00 PM Central Time.
What to do: Provide answers to each of these questions and tasks.
1. Market orientation (2 parts):
(a) According to the assigned reading, “The Effect of a Market Orientation on Business Profitability”,
what are the 3 behavioral components and the 2 decision criteria in a marketing orientation? (for this
question, it is acceptable to list each of these things without providing explanations for each one.)
(b) Select a company that you think is market oriented, and provide a clear example of how its actions
