TIME FRAME/WORKPLAN
The Fridge door alarm marketing plan has been estimated to take about 1 year to complete, there are 6
phases in total. Each phase has its own time frame and should be followed accordingly to ensure enough
time is allocated to the many task associated with it and remove any impediments that such task might
have on other tasks dependent on them from the other phases we have planned. The phases for the
marketing plan are conduct research, investigate the competition, create and test market strategy,
create a public relations program, evaluate readiness to launch and train customer service departments.
We will evaluate performance throughout the implementation period. We will monitor closely how
members of our team and consultants work with the marketing.
Phases
2017
2018
APR
MAY
JUN
JULY
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
Conduct market
research
Investigate the
competition
Create a public
relations
program
readiness to
Train Customer
Service
department
