APA 6th Edition
“Woodward and Associates”
Professional and Investigative Expert Instruction
By:
Steven W. Hulsey
Research Project
NW-83
OM 4703—Strategic Management
John Brown University
July & 2013
Table of Contents
EXECUTIVE SUMMARY (page #)
EXTERNAL ANALYSIS – INDUSTRY AND COMPETITION
INTERNAL ANALYSIS – THE ORGANIZATION
ANALYSIS AND STRATEGIC DEVELOPMENT
CONCLUSIONS AND RECOMMENDATIONS
REFERENCES
Executive Summary
Professional Forensics Consulting and Training, L.L.C is a provider of law enforcement and
Private Corporation training. We are the premiere source for to date information. Our
organization utilizes the field’s area experts from all over the world to deliver our world class
services. From basic investigations to complex multi layered money laundering. Leadership and
development courses, PREA training and any other area of instruction requested by the customer.
We can deliver one of our pre-planned courses of instruction or create a unique course of
instruction to fit each individual’s needs. We provided technology driven curriculum and
sophisticated professional training at an affordable cost. We have experts in every area of Law
Enforcement services, as well as publicly driven corporations.
External Analysis – Industry and Competition
Dominant Characteristics of the General Environment
Economic. The market of training for corporations and law enforcement agencies is a
large industry. The industry has specific needs and training needs. We intend to enter the market
of forensics and criminal investigations training. With the market being as large as it currently is
there is currently room for other industry innovators to enter the market and be successful. Data
indicates the following:
In 2012 the average spent on training for both private and law enforcement agencies in North
America were over 100 billion. The average of money spent on training was approximately .07
percent of annual profits for each organization. When the company is larger the more likely they
are to spend on training. Businesses who utilize more technology will spend greater amounts of
money on training their employees.
The market in the past has seen a two percent growth each year. The estimate for money to be
spent in 2013 on training will be in excess of 130 billion dollars. The industry of training had its
largest year in 2007; the total spent on training was 136 billion dollars domestically in the United
States, even though the market fluxgates each year, over the last 10 years each year the amount
spent in the United States has been over 100 billion dollars.
The lowest year of spending was in 2002 when the total spent on training was only
approximately 109 billion. When we look at the Global Market we find annually the total spent
on training in the fiscal year of 2009 was approximately $292 billion.
The total global market is expected to grow to approximately $299 billion in 2013. North
America currently accounts for approximately 50 percent of the amount spent on training. The
rest of the world accounts for the other 50 percent spent on annual training.
Europe and North America combined account for nearly 75 percent of the total global market
share. We intend to target the North American market. The industry trend is for companies and
agencies to spend approximately 50 percent of their training budgets on employees. The market
is approximately 65 billion dollars. We expect to target our strategic management plan to
penetrate this market.
With such a large market, there is only one competitor who accounts for a large portion of this
market, Reid and Associates trains a large portion of the market we are looking to enter. The
