2. Competitor Analysis
Without a doubt, the strong demand for wine in Singapore is one of the elements that
entices our company to join the market, but it also means that we will face a keen
competition. As a result, it is critical for us to undertake a thorough competitor analysis
of the main rivals.
2.1 Certain Cellars
Certain Cellars, the Wine Merchants has been in Singapore since 1991 and have
developed into one of Singapore‘s top wine importers and distributors, specializing in
the marketing and distribution of high-quality wines from the United States, Australia,
New Zealand, and France to meet the demands of both commercial and private
customers in Singapore. Furthermore, Certain Cellars employs three primary tactics to
get a competitive advantage. The first strategy is provided excellent customer service.
Certain Cellars improve customer service by such quote all product prices on the site
from time to time, and all phone and online orders are subject to approval. They also
implement a variety of security measures to maintain the safety of customers’ personal
information. the second strategy is to supply high-quality wine products at a reasonable
price, and the third one is focus on sustainable business vision to sustain a long-term
and mutually beneficial connection with clients and business partners. For marketing
