Market Research Plan
This market research plan is being written to help improve the quality of their customer’s
overall store experience. Williams Sonoma has been around for many years now and
recently they have changed their landscape by providing customers with an option to use
online shopping. This company has kept online sales and instore sales around the same,
which for many companies is a tough thing to do. But in this case, customer store
experience is where they are lacking.
This strategy will cover three main activities, primary data, and secondary data.
Three main instore activities include:
• Satisfied employees
• Reduce surprises
• Adapt to use POS systems
Employees are one of the most important factors of a customer’s store experience because
they deal directly with them. Employees must always be happy and ready to work, they
have to show up for work like they want to be there. Having an unhappy or uninformed
employee will hurt the company and customers will notice the lack of knowledge about the
employee’s own workplace. It is important to have employees who are informed about the
company and its products, who are well educated, and who are well-trained to be confident
and have job satisfaction. If the employees at Williams Sonoma are well informed and well
educated they will, in turn, be happy and confident while performing at work, and
customers will take notice which will help improve their overall experience.
Customers are always coming to the store with the mindset to purchase a product, so it is
important to never have a lack of inventory or incorrect pricing. When a customer wants to
