Student Name: Jason M Cameron
Student Number: 68406
Course Number: BAM312
Course Title: Business Communications
Unit Number: 3
In this paper I will address question number 2. Why is it especially important in marketing and sales
messages to avoid implying offers or promises you cannot fulfill?
When it comes to business quite frankly any business it’s about customers. Customers come first and
you want to be able to have your customers as repeat customers. In this environment it is also
