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Table of Contents
I. Budget……………………………………………………………………………………3
a. Quarter 1……………………………………………………………………….3
b. Quarter 2………………………………………………………………………..4
c. Quarter 3……………………………………………………………………….4
d. Quarter 4………………………………………………………………………..5
II. Media Objectives and Strategy
a. Media Objectives………………………………………………………………5
b. Strategy………………………………………………………………………..7
III. Media Tactics………………………………………………………………………9
a. Media Flowchart………………………………………………………………10
IV. Bibliography………………………………………………………………………11
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Budget
Setting the marketing budget for Whole Foods covers all aspects of their business:
market research, product planning and development, financial projections to help set
production and pricing objectives, distribution methods, advertising, promotions and public
relations. The new campaign will promote the theme “Values Matter,” focusing on the sourcing
of food and social responsibility over bargain pricing. Whole Foods has substantially beefed up
its ad budget for the campaign, which will include commercials airing on prime-time television
