Case – Chapter 9
Principles of Marketing – Online, Spring 17
Name:
Please also put your name in the file extension when you save it before uploading to
Blackboard.
This is based on Chapter 9. You need to read Chapter 9 in order to answer the questions below.
In other words, with all due respect, please don’t guess. Marketing is NOT about guessing, just
because you may think you know about the subject. I will tell if you answered based on Chap 9.
*Feel free to research 3M’s website to help you.
PLEASE DO NOT ALTER THIS DOCUMENT AND PLACE YOUR ANSWERS BELOW.
IT’S OK THAT THIS DOCUMENT WILL GROW INTO 2-3 PAGES BASED ON YOUR
WRITING INTO THE FILE.
3M: Where Innovation is a Way of Life
Synopsis
