MKT 10007 Fundamentals of Marketing
Assignment 1A: “What is Marketing”
1.0 Introduction
When preparing this report, it will help me more understand about 4P’s apply in marketing
which affects the purchase decision and help me know well about the product I bought.
Marketing terms, lingo or jargons of this product is “The No. 1 Milk for Breakfast”. In this
report, I want to introduce the product of 4P’s that I have bought in hypermarkets which are
Dutch Lady (UHT) Milk (1 Litre).
2.0 The Body of the Report will consist of the followings sub-topics.
2.1 The Product Category
Firstly, Dutch Lady Pure Farm Ultra-High Temperature (UHT) Milk is a product that I chose.
This brand targeted adults and children as the main consumers. This product belongs to milk
