What is a Supply Chain?
•All parties involved, directly or indirectly, in fulfilling a customer
request.
•Includes manufacturers, suppliers, transporters, warehouses,
retailers, and customers.
•Within each company, the supply chain includes all functions
involved in fulfilling a customer request (product development,
marketing, operations, distribution, finance, customer service).
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Supplier Manufacturer Distributor Retailer Customer
Upstream Downstream