What Brands Can Learn From Kim Kardashian
The main methods of brand building for most cooperation are branding programs and
advertisements with no specific purposes, which did not show apparent effect. Where can
businesses learn the secrets of mastering social media? Maybe they can learn from today’s
celebrities.
Kim Kardashian, a model, actress, entrepreneur, socialite and star of the reality show
Keeping Up with the Kardashians, gets paid about $20,000 to tweet out a product
endorsement on her Twitter account according to CelebNetWorth.com. She earns from
$50,000 to $100,000 for one appearance at clubs, parties, and other events. For some
international events, she’s been paid a cool million. In 2012, according to Forbes
Magazine, she earned a total of $18 million from product lines, personal appearances, her
TV series, and everything else the Kardashian empire has its hands in.
Here are a few social media strategies brands can learn from her:
1. Image positioning. Kim Kardashian creates a success image of bold and unconstrained,
which help to attract a certain group of big fans. Even, a serial of Emoji Contacts Pro,
named Kimoji, was created according to her personal style. As to a cooperation, it is also
very important to form a positioning image in target-consumer’s mind, which could also
help to attract a certain group of big customers.
2. Use social media and diversify. Kim Kardashian has mastered the art of social media so
well that she was title as the “Queen of Celebrity Social Media”. She maintains her
