4. Select an appropriate benchmark for use in performing a financial ratio
analysis.
5. Describe the limitations of financial ratio analysis.
7.1 Why do we need Financial Statements?
• Any firm’s financial statements can be analysed internally by employees of
the firm or externally by bankers, investors, customers and other interest
parties.
• There are several reasons an internal financial analysis might be done, such
as:
o To evaluate the performance of employees and determine their pay
raises and bonuses.
o To compare the financial performance of the firm’s different divisions.
o To prepare financial projections, such as those associated with the
launch of a new product.
o To evaluate the firm’s financial performance in light of its
competitor’s performance and determine how the firm might improve
its own operations.
• A variety of firms and individuals that have an economic interest in a firm’s
financial performance might undertake an external financial analysis,
including:
o Banks and other lenders deciding whether to lend money to the firm.
o Suppliers who are considering whether to grant credit to the firm. (To
ensure their return)
o Credit-rating agencies trying to determine the firm’s creditworthiness.
o Professional analysts who work for investment companies considering
investing in the firm or advising others about investing.
o Individual investors deciding whether to invest in the firm.
Common-size statements: Standardising Financial Information
• A common-size financial statement is a standardised version of a financial
statement in which all entries are presented in percentage.
• It helps to compare a firm’s financial statements with those of other firms,
even if the other firms are not of equal size.
• How to prepare a common size financial statement:
o For a common size income statement, divide each entry in the
income statement by sales.
o For s common size balance sheet, divide each entry the balance sheet
by total assets.
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