1. What challenges does Coach face relative to pricing its vast
product line? Discuss the challenges in terms of competitive
landscape, as well as changes in economic conditions and styles or
trends.
a. One of the biggest challenges that Coach faces in reference to
pricing their vast product line would definitely be that they
want their brand to be recognized as luxury but still want the
prices to be attainable for the middle class. That being said
with having such a wide array of products it makes it very
difficult to price, because there would be many steps
involved. Steps like:
i. Conducting research on each individual product to see
what the prices are like for it at that point in time.
ii. Keeping a close eye on the products to make sure
they’re selling.
